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I stumbled upon the idea of French toast roll-ups years ago at a brunch cafe, but they were plain cinnamon sugar versions. When pumpkin season rolled around, I thought – why not combine two breakfast favorites into one incredible bite? The first time I made these, I was amazed at how the simple act of flattening and rolling bread could transform the entire eating experience. The edges get extra crispy while the center stays soft and custardy, and that pumpkin cream cheese filling adds a luxurious touch that makes these feel indulgent without being overly complicated. I love that they're essentially deconstructed French toast meets cinnamon rolls meets pumpkin pie – all the best parts of fall breakfast in one package. The rolling technique also means every bite has filling, unlike regular French toast where toppings can slide off. Over the years, I've tweaked the spice blend and perfected the cream cheese ratio until these became exactly what I wanted: crispy outside, creamy inside, perfectly spiced, and absolutely irresistible. They've become my go-to recipe when I want to impress guests without spending hours in the kitchen.
Why I love this recipe
What I love most about this recipe is how it takes humble ingredients and transforms them into something that feels special and restaurant-worthy. There's something deeply satisfying about the textural contrast – that crispy, crunchy cinnamon-sugar exterior giving way to the soft, custardy bread and smooth pumpkin filling. I also appreciate how forgiving this recipe is; if your rolls aren't perfectly tight or your cinnamon sugar coating is a bit uneven, they still taste incredible. The make-ahead potential is another huge win for me – I can prep these the night before and just cook them in the morning, which means I can serve impressive breakfasts even on busy weekdays. Plus, they're one of those rare recipes that genuinely excite both kids and adults. My teenagers will actually wake up early if they know these are on the menu, and my friends always ask for the recipe when I serve them at brunch. The pumpkin filling isn't overwhelmingly sweet either, which I love – it's balanced, flavorful, and lets the spices shine through. These roll-ups prove that sometimes the best recipes aren't the most complicated ones; they're the ones that bring joy with every bite.
What You Need From Your Kitchen
- White Bread: Remove crusts and flatten with rolling pin until thin and pliable
- Cream Cheese: Soften to room temperature and mix with pumpkin filling
- Pumpkin Puree: Use pure pumpkin puree, not pumpkin pie filling
- Eggs: Whisk with milk and vanilla for coating mixture
- Cinnamon Sugar: Mix granulated sugar with ground cinnamon for coating
- Butter: Use for cooking in skillet, adding more as needed between batches
Let's Make These Together
- Make the Pumpkin Filling
- Start by beating softened cream cheese in a bowl until smooth and creamy. Add the pumpkin puree, brown sugar, and pumpkin pie spice, then mix everything together until you have a uniform, spreadable filling. The cream cheese should be at room temperature so it blends easily without lumps. This filling is what makes these roll-ups special, giving them that cozy fall flavor in every bite.
- Prep Your Bread Slices
- Take your bread slices and carefully cut off all the crusts using a sharp knife. Then comes the fun part – use a rolling pin to flatten each slice until it's thin and pliable, almost like a tortilla. This step is crucial because it makes the bread easier to roll tightly and creates that perfect texture when cooked. Don't skip this step or your roll-ups might crack or be too thick.
- Fill and Roll Tightly
- Spread a generous tablespoon or two of your pumpkin cream cheese mixture onto each flattened bread slice, making sure to spread it all the way to the edges. Starting from one short end, roll the bread up as tightly as you can, keeping even pressure so the filling doesn't squeeze out the sides. Place each roll seam-side down on your work surface so they hold their shape.
- Create Egg Wash and Cinnamon Sugar
- Whisk together your eggs, milk, and vanilla extract in a shallow bowl until completely combined – this is your French toast coating. In another shallow dish, mix your granulated sugar with ground cinnamon until evenly distributed. Having both stations ready before cooking makes the process smooth and efficient.
- Cook to Golden Perfection
- Heat a tablespoon of butter in your skillet over medium heat until it's melted and just starting to bubble. Working in batches, dip each roll-up in the egg mixture, making sure all sides are coated, then place seam-side down in the hot skillet. Cook for 2-3 minutes per side, rotating to get all sides golden brown and crispy. The key is medium heat – too hot and they'll burn before cooking through; too low and they'll be soggy instead of crispy.
- Coat in Cinnamon Sugar
- This is where the magic happens! As soon as you remove each roll-up from the pan while it's still piping hot, immediately roll it in your cinnamon sugar mixture. The heat helps the sugar stick and creates that irresistible sweet, crunchy coating. Work quickly while they're hot for the best results, then serve immediately with warm maple syrup for dipping.
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Switch Things Up
I first made these on a chilly October morning when I had leftover pumpkin puree from making pie and wanted something more exciting than regular toast. My kids were skeptical at first – "Mom, you're rolling up bread?" – but the moment they bit into these crispy, cinnamon-coated rolls, they were hooked. Now they request them every weekend during fall. I love how the cream cheese keeps the filling from being too sweet, and the rolling technique makes even plain sandwich bread feel fancy. Sometimes I make a double batch and freeze half for those mornings when we're rushing but still want something special. They reheat beautifully in the toaster oven, staying crispy on the outside while the filling gets warm and creamy again. What started as a creative way to use up pumpkin has become one of our most-requested breakfast treats.
Perfect Pairings
These roll-ups pair beautifully with a hot cup of spiced chai or pumpkin spice latte for the ultimate fall breakfast experience. Serve them alongside crispy bacon or breakfast sausage for a sweet-and-savory combination, or pair with fresh fruit like sliced apples or pears to balance the richness. A dollop of whipped cream on top turns them into dessert-worthy brunch fare, while a side of scrambled eggs makes it a complete meal. For drink options, try them with apple cider, hot chocolate, or even a pumpkin smoothie to keep the autumn theme going strong.
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Frequently Asked Questions
- → Can I make these ahead of time?
Yes! You can prepare these roll-ups completely, then store them in an airtight container in the refrigerator for up to 3 days or freeze for up to 2 months. Reheat in a toaster oven at 350°F for 8-10 minutes until warmed through and crispy again. The cinnamon sugar coating might need a light refresh after reheating.
- → Can I use whole wheat bread instead?
Absolutely! Whole wheat bread works well, though it may be slightly less pliable than white bread when rolling. Just make sure to flatten it thoroughly with the rolling pin. The flavor will be nuttier and slightly heartier, which pairs nicely with the pumpkin filling.
- → What if I don't have pumpkin pie spice?
No problem! You can make your own blend by mixing 1/2 teaspoon cinnamon, 1/4 teaspoon ground ginger, 1/8 teaspoon nutmeg, and a tiny pinch of cloves. Or simply use cinnamon alone for a simpler flavor profile that's still delicious.
- → Can I use pumpkin pie filling instead of puree?
It's better to use pure pumpkin puree rather than pumpkin pie filling. Pie filling already contains sugar and spices, which would make the filling too sweet and throw off the balance of flavors. Pure puree gives you better control over sweetness and spice levels.
- → Why are my roll-ups unraveling while cooking?
Make sure you're rolling them tightly and placing them seam-side down in the pan first. Also, don't skip the flattening step – properly flattened bread is more pliable and holds together better. If they still unravel, you can secure them with a toothpick before dipping in the egg mixture, then remove it after cooking.
- → Can I make these dairy-free?
Yes! Use dairy-free cream cheese and substitute the milk with your favorite plant-based milk (almond, oat, or coconut work well). Use vegan butter or coconut oil for cooking. The texture and flavor will be very similar to the original version.
- → How do I know when they're fully cooked inside?
The roll-ups are done when they're golden brown on all sides and feel firm when gently pressed with a spatula. The egg coating should be fully set and not look wet or runny. If you're unsure, you can cut one open to check – the bread should be cooked through and the filling warm.
Conclusion
These Pumpkin French Toast Roll-Ups are the perfect way to bring cozy fall flavors to your breakfast table. They combine the comfort of classic French toast with the seasonal warmth of pumpkin spice, all wrapped up in a fun, handheld format that kids and adults love equally. The cream cheese adds richness while the cinnamon sugar coating provides that irresistible crunch. Make them ahead and reheat for busy mornings, or serve them fresh for a special brunch. Either way, they're guaranteed to become a seasonal favorite in your home.